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Unlocking Your Industry Influence: The Power of Thought Leadership Content Marketing

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Have you ever wondered how the top leaders in your industry stay at the top? It’s not through luck! These individuals have built their careers by becoming thought leaders in their fields. They’re recognized as experts, they get invited to speak at conferences and events all over the world, plus they often write books or articles that are discussed by people who are just starting out in their respective industries. If this sounds like something that interests you, then it’s time to start working on your own thought leadership content!

What is Thought Leadership?

Thought leadership is a form of marketing. It’s about having a strong opinion on a topic and sharing that opinion with others who might find it useful or interesting.

If you want to become the go-to person in your industry, then thought leadership content is one of the best ways to do so. As an expert in your field (and possibly even an authority), you’ll know what information is valuable for people who are new at it or need help getting started. By sharing this information through blog posts and videos, podcasts, etc., you can build yourself up as an expert within the community. The more people see that other experts are listening to what you have to say–and following along–the more likely they’ll be interested in following suit!

Why do I need Thought Leadership?

You’ve probably heard the saying “content is king.” If you want to be a thought leader in your industry, then you need to create content that helps people learn more about what makes you unique.

Think of it this way: If someone were looking for information on how to become an expert in their field (and let’s face it–everyone is), what would they do? They’d search the web for answers! And since Google has become such an important tool for searching, having good quality links pointing back to your site will help boost its rankings and make sure that anyone who is searching for answers will find them on your website.

How can I become a thought leader in my industry?

To become a thought leader in your industry, you’ll need to know your audience and what they want from you. You also need to understand how they interact with other thought leaders.

For example: If you’re writing about the best ways to improve customer service, then it’s important for you not only to understand how customers feel about their experience but also how businesses are currently handling those issues. You may even find that some companies do things differently than others–and if so, why?

Once we’ve established our target audience and competitors’ tactics (or lack thereof), we can start planning out how we will deliver our message effectively without being redundant or boring. This will help us figure out where best to place our content so people see it as well as when would be the best time to publish new pieces of work–and yes! Remembering these things takes practice so don’t give up if nothing seems right at first glance; keep trying until something clicks into place!

What does thought leadership content look like?

Thought leadership content is any kind of material that helps you stand out from the crowd. It can be in the form of a blog post, a video, or even an infographic.

The key thing to remember about thought leadership content is that it’s not just about you–it’s about helping other people solve problems and answer questions through your expertise on the topic at hand. You want to provide value by sharing what you know with others so they can see how much more knowledgeable than average Joe/Jane you are when it comes to this subject area (and hopefully hire or buy from them).

Thought leadership content can help you gain credibility in your industry.

Thought leadership content is a form of content marketing that helps you build a personal brand, gain credibility in your industry, and connect with your audience.

It’s a powerful way to create value for others by sharing your knowledge, experience, and insights on topics that are relevant to them.

For example: If you’re an accountant who specializes in financial planning or tax preparation services for small businesses, then creating articles/blog posts on topics like “How To Choose A Financial Advisor” would be useful for potential clients looking for advice on how they should go about selecting someone who can help them manage their finances effectively.


Thought leadership content is a great way to stand out from the crowd and build credibility as an expert in your field. It’s also a great way to reach new clients and customers, so don’t hesitate! Just remember that thought leadership content doesn’t have to be complicated–you just need to get started with something small like a blog post or sharing your opinions in short-form videos on social media.

In the world of branding and content marketing, becoming the go-to person in your industry is a coveted position. Thought leadership content strategy is your vehicle to reach that destination. By consistently sharing your insights, staying informed, choosing the right mediums, and engaging with your audience, you can build a strong personal brand that commands attention and respect.

Remember, it’s not just about being smart; it’s about being helpful and showing that you genuinely care about your industry and your audience. Embrace thought leadership content, and watch your brand soar to new heights. If you’re looking for support in brand photography and content marketing visuals, feel free to reach out to me at [email protected]. Together, we can amplify your brand’s impact and reach.

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  1. Mary Beth Ivester says:

    Loved this! Thank you so much for the advice and insight. You are such an inspiration.

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coffee OBSESSED, ENNEAGRAM 2, mother, wife and photographer

Hi, I'm Jodie

For over a decade, Jodie Brim has been leading the way in brand photography. An entrepreneur herself, Jodie keeps her eye on the needs of budding business owners. Now as head of a team of experts, she leads the industry by providing unique services, offering her clients a holistic brand photography experience.

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