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Business

What Makes a ‘Smart’ Business Woman

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My hope is to inspire you to unleash your inner magic, buy the shoes, eat the cake, but most importantly, dream bigger dreams!

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Let me ask you something real quick…are you a Smart Business Woman?

I’m not talking about how many degrees or certifications you’ve earned. I’m talking about something deeper. The kind of woman who leads with intention, builds with boldness, and moves with clarity.

Smart Business Woman doesn’t just run a business. She owns her role as CEO.

She knows when to pivot, when to say no, and when it’s time to bet on herself. 

She doesn’t shrink. She doesn’t chase. She moves smart. She builds with purpose. And she trusts her gut. 

What sets her apart? 

  1. She’s clear on her numbers. Not because she loves spreadsheets but because clarity brings confidence.
  2. She leads with vision, not just reacting to what’s urgent but staying anchored in what matters most.
  3. She protects her energy. She knows what drains her and what fuels her, and she chooses accordingly.
  4. She owns her value and doesn’t shrink to fit into spaces that were never meant for her in the first place.
  5. She stays in her zone of genius, capitalizing on her strengths instead of wearing every hat just because she can.
  6. Even when the timing is uncertain, she invests her time, energy, and resources into her vision before feeling “ready.” Because she knows waiting for the perfect time means staying stuck.

These six traits?

They’re not just goals or ideals to strive toward. They’re choices we get to make every day. 

No matter where you are in your journey, I’m sharing this series to remind you (and me) of what it looks like to lead with clarity, confidence, and purpose.

Because the Smart Business Woman?

She’s not coming. She’s already here. 

And she looks a whole lot like you.

Cheering on the Smart Business Woman in all of us!

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coffee OBSESSED, ENNEAGRAM 2, mother, wife and photographer

Hi, I'm Jodie

For over a decade, Jodie Brim has been leading the way in brand photography. An entrepreneur herself, Jodie keeps her eye on the needs of budding business owners. Now as head of a team of experts, she leads the industry by providing unique services, offering her clients a holistic brand photography experience.

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